Pre-Final poster design. Final poster design was made by another company in Copenhagen. The aim was to create impressive and spectacular energy splash which had to communicate freshness of this new water bottle which was about to appear in market at the time.
Tree crack close-up. My task was to create tree crack as real as possible in given time. Later on it was used in short video. The technique i used is basically painting all crack in very rough brush strokes to get the basic shape and depth. After client approved i did detailing of the painting and used tree textures to get density that i need. All was photographed by our people in Ghost, almost no other ref.pictures were used.
Different tree crack stages.
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